Smoke it anytime, anywhere; not banned. No second-hand smoke. Cost less than tobacco smoking and use rechargeable battery. Tastes like tobacco, but contains no tobacco. No carcinogens (safer than tobacco smoking). Virtually odorless; no lingering smell in clothes, home and car. Replicate behavioral and physical pleasures of smoking. Satisfy nicotine cravings. Easy to use (doesn't require matches, lighters or ignition). Won't stain your teeth and damage your skin. No more embarrassment or guilt. Not offensive to others.